design research + strategy

Conversational Email App

The Email App, Conversationalized.

This project seeks to combine the function of email with the interpersonal touch of messaging services by emphasizing conversation, emotion and social connection in order to better target millennials. The benefits of organizing emails conversationally include:

  • Enriched social connectedness

    • For mutual users of the app, actions such as reacting on messages and quick gestures are possible

    • Ability to create group-chats for email conversations

  • Improved hierarchy in organization and notifications

    • Favourited or frequently used conversations appear toward the top

    • Promotional emails hold lower standing and notifications can be disabled

  • More fluidity and clarity in conversations

    • Easier to read through previous conversation before writing an email

    • Relieves the need to open each email as if it were the start of a conversation

  • More simple to navigate

    • Far easier to track down information in a particular email when organized by sender