The Email App, Conversationalized.
This project seeks to combine the function of email with the interpersonal touch of messaging services by emphasizing conversation, emotion and social connection in order to better target millennials. The benefits of organizing emails conversationally include:
Enriched social connectedness
For mutual users of the app, actions such as reacting on messages and quick gestures are possible
Ability to create group-chats for email conversations
Improved hierarchy in organization and notifications
Favourited or frequently used conversations appear toward the top
Promotional emails hold lower standing and notifications can be disabled
More fluidity and clarity in conversations
Easier to read through previous conversation before writing an email
Relieves the need to open each email as if it were the start of a conversation
More simple to navigate
Far easier to track down information in a particular email when organized by sender